Sat, 10 Dec 2022

Vietnam is essential for scaling in the Asian market

Vietnam News
12 Dec 2020, 10 GMT+10

Today we will present yet another foreign company that has recently entered the Vietnamese market, Freedom Group, an international investment and management company. The company's business geography currently includes 17 countries, and its investment portfolio, which totals forty-eight projects, exceeds $2.5 billion. Freedom Group launches or finds innovative startups, invests in their technological modernization, optimizes business processes, and strengthens their market position. Then it takes control of the most promising projects and actively develops them.

One such project is the COFFEECELL brand, established in 2017 after an M&A transaction. By 2020, Freedom Group has invested over $3 million in its development. The brand has recently come to Vietnam, but it should fit in perfectly since the Vietnamese are a nation of coffee lovers. COFFEECELL coffee is sold online and in stores, and a coffee shop with this name has also been opened.

What makes this coffee special is the six-year-old imperial ginseng powder added to the coffee beans and the unique properties of this plant are famous enough. Aside from coffee, COFFEECELL sells hot chocolate, black and green tea, and healthy dried fruit bars. It is also preparing to launch healthy chips made from unusual types of vegetables. All products are made with six-year-old imperial ginseng root, which can actually be purchased separately as a BH product. BH by COFFEECELL provides a unique set of nutrients. It is an easily digestible, highly active extract obtained using the cryogenic grinding technology and produced in the form of plant-based capsules suitable for vegetarians.

Vietnamese people are extremely loyal to the brand COFFEECELL, sales keep growing month to month. The company started to develop in Vietnam out of Ho Chi Minh City, with the next offices slated to open in Hanoi, Da Nang, and other regions. Vietnam currently is a priority market for Freedom Group: all communications and product information are translated into Vietnamese, and all certificates confirming the high quality of the COFFEECELL product have been issued:

"Freedom Group is developing its Asian projects in Korea, Hong Kong, Taiwan, China, Indonesia, and Malaysia," comments Alexey Lungul, Head of the COFFEECELL international brand. "But Vietnam is the key regional country for our company. It's because the Vietnamese are hardworking, energetic, and receptive to everything new. All of this implies that the Vietnamese market will develop faster than other Asian markets in the Freedom Group's sphere of interest.

Click here for further information

Sign up for Vietnam News

a daily newsletter full of things to discuss over drinks.and the great thing is that it's on the house!